Media Release: Smiths Falls launches new business support program promoting branded merchandise

July 23, 2021

Smiths Falls launches SWAG Merchandise Program

The Town of Smiths Falls is pleased to announce the launch of a new merchandise program to support small business, encourage tourism and promote local pride in the town of Smiths Falls.

The Smiths Falls SWAG Merchandise Program is coordinated by town staff and provides local businesses with unique Smiths Falls’ branded merchandise to sell in their establishments. Participating businesses are able to keep all revenue generated from the sale of these items.

“The merchandise program is another Smiths Falls’ initiative designed to encourage the recovery of our local business community from the impacts of the COVID-19 pandemic,” said Julia Crowder, Economic Development & Tourism Manager. “Not only does this program generate additional revenue directly into the hands of businesses, it is a great way for residents to demonstrate their pride in the community and support local.”

Smiths Falls’ branded items available through this program have been carefully curated to ensure products won’t be available for purchase elsewhere. Items available at participating businesses include limited editions of a Smiths Falls’ mug, key chain, enamel pin, art print, ball cap, toque, utensil set, sticker, cooler bag, Frost & Wood t-shirt, water tower t-shirt, baseball t-shirt, and facades t-shirt.

To purchase one of the branded products, customers are encouraged to visit one of these participating businesses:

-30-

For further information, please contact:

Julia Crowder
Economic Development & Tourism Manager
Town of Smiths Falls
77 Beckwith St N, Box 695
Smiths Falls, ON
K7A 2B8
613-283-4124 ext. 1107
jcrowder@smithsfalls.ca